When I eventually did jump ship, I took this experience and obsession with me.Īfter moving to Arizona, I secured a new career at a company where I found myself under the wing of another truly phenomenal mentor who taught me the true ins and outs of marketing and how to help companies build successful brands. But as time went by, it became too hard to ignore the frustration that built up within our little ecosystem, which is where the seed was planted and my obsession with corporate culture began to grow. I was taught to lead with empathy, understanding, and contribute to an overly stressed environment in positive ways that helped our team become a small family that leaned on each other when times were tough. I had a couple of phenomenal bosses and mentors who taught me not only the skills I needed to be a fantastic graphic designer but also how to be a great leader. I tried to find the silver lining wherever I could. Living in a small town in the midwest and at a time where telecommuting was barely on the radar, the economy was suffering and unemployment was skyrocketing, it was difficult to find other employment. Looking back on it now, it was completely crazy and I can’t believe I stayed as long as I did in such an insane situation. It got to the point where all of the local banks refused to cash our checks without a hold, forcing most of the employees to get lines of credit just to cover living expenses while waiting for checks to clear. This resulted in years of not being paid on time, and our paychecks bouncing. My first “real job” in my industry was for a company that not only was behind on paying their taxes but soon after becoming employed I learned that in the recent past they’d embezzled money from the 401k accounts of employees to cover business expenses. I graduated from college just as the economy was beginning to completely meltdown. My design studio was born from equal parts passion, frustration, and the belief that I could create a business lead by a strong set of guiding principles that would value purpose over profit (yet still be profitable) while helping my clients grow and succeed. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. If you are looking for a creative design agency to help grow your own luxury brand then please get in touch.Today we’d like to introduce you to Jena Gribble. Recognising that exceptional design is nothing without superb execution, we work hand-in-hand with a carefully selected team of niche craftsmen to orchestrate projects both large and small, ensuring the most exceptional results, on time and on budget. SO’s design agency services include brand positioning, brand identity, design for print including custom book design, website design and bespoke packaging. Working with a team who enable and encourage this, visions are executed with an attention to detail, and a level of consistency and coherence, that is unmatched in the luxury sector. Working globally for over twenty years, SO deliver uncompromised and beautiful luxury design solutions with a mission that starts and stops with creativity, pure and simple. Welcome to SO, a creative design agency who help aspirational and luxury brands look better, sound better and think better. A boutique design agency for aspirational & luxury brands
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